An all around good bronzer/contour product is Benefit Hoola.
It goes on smoothly and evenly and is the most natural bronzer I have ever used. I would be a lot paler in the winter and this bronzer manages to make me look healthy and bright without being orange. It looks natural on the palest of skins, especially good for us pale isish coleens. Its completely matte, no sparkles, long lasting, can build up easily, and there is so much product it seems never ending.